ERC 2014
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About

European Registrars Conference (ERC) is an international bi-annual art locistics conference that brings together registrars, allowing them to acq… Read More
European Registrars Conference (ERC) is an international bi-annual art locistics conference that brings together registrars, allowing them to acquire and exchange technical and professional knowledge. ERC has since the first conference in London 1998 been an important forum for information, discussion and networking among museum professionals as registrars, collection managers, curators and conservators together with corporate participants from the shipping, insurance and database field among others. The topics of the conferences often relates to the area of incoming and outgoing loans on an international level, collection management and care, insurance, couriering, transport routines, security and custom regulations. The conference has been held every second year since 1998 in London, Paris, Rome, Wolfsburg, Madrid, Basel, Amsterdam, Edinburgh and now (2014) in Helsinki. Due to long design span (first drafts and applications were made in 2012) the core elements were chosen with a strict discipline: a limited color range using only red, black and white and a very common and available type choice (Verdana). Red color was chosed as an opposite to blue, the first color that springs to mind when talking about Finland. Also the typography choices were made in a bit ironic way: instead of using a exquisite, special font the utterly vernacular Verdana was used. For the main graphics we created a living identity of lines that were always circling, overlapping and moving in an unpredictable way. The lines represented the registrars' work: moving art and goods from A to B. These lines were used as a static elements (always different from application to another) as well as in animations during the conference. ANimation by Antti Hietaniemi, Beige/Harmaa (https://vimeo.com/beigeharmaa) Read Less
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