Isaac's background and experience with people photography seemed best suited for this campaign. Limited budgets gave an opportunity to work with real local business people working within the Brindley Estate. Initially this seemed interesting and difficult with tight time frames and availabilities. Isaac managed to allow the people to be themselves and interact comfortably in this environment.

 

Production responsibilities for this case study:

 

    •    Production timing plan call sheets, risk assessments, conference meetings and solutions
    •    14 case studies hero location shots involving large groups of people
    •    approximately 800 energy lifestyle images of select areas including all the cafe and restaurant areas
    •    approximately 200 incidental close up location still life fly on the wall images