Imodium - Holidays
Imodium is a medicine which stops diarrhea, a trouble that more commonly occurs during the holidays, for the change of climate and type of diet.
For this reason Imodium has decided to occupy this area. They remind their target that diarrhea is such a totalizing experience that it will be the strongest memory of their holidays.
 

Only for "Niagara" subject: 
In Italy the word “WATER” means toilet.