Client's Goal:
The client, a financial education company, aimed to create an informative and visually appealing infographic to help investors understand the potential outcomes of investing in growth stocks versus dividend stocks. Their main objective was to demonstrate that both types of stocks could lead to either profits or losses, emphasizing the importance of researching individual companies rather than solely focusing on stock types.
The Solution:
To address the client's goal, we designed an engaging infographic that followed the journey of four fictional investors who each invested $1000 in different companies in 2013. The infographic showcased two growth stocks, represented by Google and Twitter, and two dividend stocks, represented by AT&T and Abercrombie & Fitch. Here's how the infographic effectively conveyed the message:
1) The infographic's header featured a balanced libra, symbolizing the comparison between growth stocks and dividend stocks.
2) A concise introductory text explained the common confusion among investors when deciding between growth and dividend stocks. It set the context for the following story.
3) The infographic depicted four characters, each investing $1000 in one of the four companies in 2013. This illustration visually introduced the different investment paths the characters would take.
4) A simple chart displayed the performance of the four stocks from 2013 to 2017, focusing on the initial stock price, the final stock price, and the average dividend yield during the period. This visual representation allowed viewers to quickly assess the overall performance of each stock.
5) Through a clear comparison, the infographic demonstrated the money received through dividends and the money gained through stock appreciation for each company. This section highlighted the dual ways in which investors can generate returns from their investments.
6) Using engaging graphics, the infographic depicted two characters who invested in growth stock (Google) and dividend stock (AT&T), respectively, as happy individuals because they made money. In contrast, the two characters who invested in growth stock (Twitter) and dividend stock (Abercrombie & Fitch) appeared unhappy due to losses. This visual representation reinforced the idea that success or failure could occur with either stock type.
7) A short, impactful message reinforced the key takeaway: investors' success lies in researching the companies they invest in rather than fixating on the type of stock. It encouraged investors to make informed decisions based on a company's fundamentals and potential for growth or dividends.
8) The infographic was branded with the company's logo, ensuring proper attribution and recognition.
The Results:
The Growth Stocks vs. Dividend Stocks infographic successfully achieved the client's goal of educating investors on the potential outcomes of different stock types. It provided a clear and concise comparison between growth and dividend stocks while highlighting the importance of conducting thorough research before investing. The visually appealing design and minimal text ensured that the information was easily digestible and shareable across various platforms.
The infographic garnered significant attention on social media and financial forums, driving traffic to the client's website and increasing brand visibility. The client's target audience praised the infographic for its simplicity and clarity, leading to an enhanced reputation as a reliable source of financial education. As a result, the client experienced an increase in user engagement, new subscriptions, and inquiries about their educational resources and investment courses.
