united by passion
In the “house of world cup” adidas presents not only its wide range of products designed for the 2014 football World Cup but it also conveys the vitality associated with the World Cup. The visitors get surprised with novel, awe-inspiring forms of presentation. The challenge of the spatial design arises from the synthesis of the vitality associated in direct and indirect interpretations with a visitors’ tour through different worlds, which – partly haptic and partly medial - make the adidas brand appearance at the 2014 football World Cup 2014 a memorable experience Dramaturgically, haptic and medial worlds of experience continually alternate merging in the scene-setting highlight of an unexpected sneak preview of a digital 3D projection mapping of the new match ball.
