VIVOBarefoot Kids Editorial and Mural
VIVOBAREFOOT KIDS EVENT

Date/ MAY 2014
Client/ Vivobarefoot 
I was commissioned alongside two talented illustrators Sophie Stephens and Katharina Koall to create a series of illustrations for BAREFOOT KIDS Event 'Free Your Childrens Feet'. On the day of the event we also got to draw some window mural doodles, which was great fun.
VIVOBAREFOOT is a pioneer mission by 6th generation shoe maker from the Clark family, Galahad Clark. The aim is to change the way we perceive our footwear, especially with our children in mind.
We were each paired with a barefoot expert, in my case Lee Saxby, the "World's best Barefoot Running Coach" according to Christopher McDougall, author of Born to Run.
Lee is very passionate about barefoot evolution. His theory is simple- we need to get back to Mother Nature. Our feet should have space to expand when we walk, instead we jam them into narrow shoes, prop them up on heels and cushion them with a thick layer of air bubbles. We are walking 'blind' as our brains are literally unable to detect the ground beneath our feet with all the extra fanciness and 'support'. Animals know it best, kids know it best, barefoot is the way to healthier feet and a healthier life. Take care of your feet, as a runner, as a mother, this was an incredible project to work on.
VIVOBarefoot Kids Editorial and Mural
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VIVOBarefoot Kids Editorial and Mural

Several Illustrations for an editorial and a window mural for VIVOBarefoot Kids event held by Mothers Meeting.
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148
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Published: