Ogopogo Parasailing & E-Boat is a recreational water sports company located in the popular tourist attraction of Kelowna. They offer both parasailing adventures and e-boat rentals, catering to a family-focused market seeking thrilling experiences and memorable moments in the Okanagan.

Ogopogo Parasailing & E-Boat approached Vigilante Marketing with the goal of revamping their website to better showcase their services, attract a wider audience, and create a more engaging user experience. They wanted a design that reflected the adventurous spirit of their activities while maintaining a lighthearted and family-friendly atmosphere. Additionally, they required the incorporation of testimonials to provide social proof and FAQs to address common visitor inquiries. Furthermore, they desired a seamless booking system that would keep users on the site throughout the reservation process.

Vigilante Marketing's designer, Tina Raposo, carefully considered the client's requirements and crafted a design that would effectively cater to both the parasailing and e-boat sections of the business. To achieve a vibrant and cheerful look, Tina made the decision to remove the existing pine green color from the brand palette. Instead, she introduced aqua, light lime green, and a soft yellow, creating a summer-inspired aesthetic that would appeal to the target market's sense of adventure and leisure.

The development team at Vigilante Marketing focused on incorporating interactive features and optimizing the user experience. They introduced a new layered background image parallax effect that provided depth to the design as users scrolled through the website. This visually engaging feature created a sense of immersion and excitement, complementing the adventurous nature of the activities offered by Ogopogo Parasailing & E-Boat.

Overall, Vigilante Marketing successfully transformed Ogopogo Parasailing & E-Boat's website into a visually appealing, user-friendly platform that effectively showcased their services and captured the attention of their target audience. The redesigned website aligned with the client's brand identity, instilled a sense of trust and excitement, and streamlined the booking process, ultimately helping Ogopogo Parasailing & E-Boat thrive in their competitive market.

Publisher: Vigilante Marketing