cirrus
niche cannabis brand identity and packaging
Cirrus is a purveyor of top-tier cannabis products that are cultivated in Weed, California, at an impressive elevation of 3,700 ft beneath the stunning alpenglow of Mount Shasta. Cirrus’ cultivation process utilizes naturally sourced spring-fed water, nutrient-rich volcanic soils, and crisp mountain air to produce an unparalleled product. Inspired by high-altitude clouds, the name is a playful reference to the journey we invite you to embark upon.
branding - art direction - packaging
Inspired by the clouds that grace high elevations, Cirrus captures the essence of reaching new heights. Our brand name is a nod to our elevated cultivation location and a playful reference to the journey we invite you to embark upon.
A brand born at the foothills of Mount Shasta in Weed, California. Our flower is produced with the essence of our region’s remarkable terroir.
The strength of each oil refers to the elevation of each cloud type playing off of the brand's central element.
Cirrus's art direction highlights the mountainous region our brand was born in. Featuring nature-based airy imagery curated to celebrate our connection to this illustrious region.
