While Sansa plays a vital role in providing the infrastructure and personnel to make sure systems like telecommunication networks, GPS navigation and weather reports are constantly available to the South African public, not many people know they exist or understand their impact on their daily lives.

The Boomtown team of specialists put to work for Sansa included design director Jesse Sharkie, and designers Danelle Claassen, Nick de Beer and Michelle Conway-Cleaves.

In a nutshell, the challenge was to reinvigorate its design language to thrust the brand into a contemporary design space more befitting of an African space agency without abandoning the ‘old’ identity entirely and risking losing its global presence.