Equilibrio Perfecto - Facebook App for Pisco Bauzá
Key Info: Pisco Bauzá is an alcoholic drink produced in chile that is made from grapes aged in oak barrels. The product consumers are targeted as young adults who love traditional & easy things, but with a fast, smart & modern twist over it.
 
In this creative campaign, the client seeks to reinforce the brand concept “perfect balance between fruit & wood”. We create a simple challenge where users saw a slider moving over an asymmetric figure, showing more fruit or more wood depending on its direction. The players had to hit the spacebar trying to split the figure exactly 50/50% to participate for prizes.

My work included all-rounder duties such as
• Thinking the creative idea, develop the app structure and the user experience.
• Design the interface of the app, according to the brand guidelines and assets.
• Create all the graphic content for sharing on FB, such as the cover picture, content posts, icons & other media required.
Copywriter: Mario Hirmas
Creative Director: Cristian Sepulveda
Executive Account Director: Luisa Mayoral
Web Developer: David Alvaro
Equilibrio Perfecto - Facebook App for Pisco Bauzá
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Equilibrio Perfecto - Facebook App for Pisco Bauzá

2013
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293
1
Published:

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