URBAN BED - 2022
Dimaag ki Dahi by Dimaagshah - Brand Film
In partnership with Urbanbed, we proudly present a brand film that revolves around the life of an ordinary person who wants to face each day with a calm, cool and energetic mind. The key to achieving this is a peaceful and restful sleep at night, which allows him to face the challenges of the next day.
In this film, we introduce the lovable character of DIMAAGSHAH, who shares with us his recipe (DIMAAG KI DAHI ) for a well-functioning brain. These brain-combustion techniques are simple and can be made using readily available materials. However, in order to fully digest and benefit from these methods, one needs 6-8 hours of pleasant and peaceful sleep, which a comfortable Urbanbed mattress can provide.
The development of the DIMAAGSHAH character has been a collaborative process from concept to final execution. The film has been designed in the style of a cooking show to make it easily relatable and understandable to the audience. We are grateful for the collaboration of the many talented artists who made this film possible.
We sincerely hope that you will appreciate our efforts in creating this brand film and take inspiration from the importance of a good night's sleep to improve your daily life.
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Look Frame
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Animation preview
- Thank You -
- Credits -
Client l Urban Bed
& Agency l White turtle studios
- WTS TEAM -
Creative Direction , Project lead l Mahesh Lekhrao
3D Team (Layout, lighting, CG comp ) - Ramdeep shah
3D Team (Layout, rigging,) - Arun Chauhan, Sameer Chauhan
3D Team (Animation,) - Rohan
Look Devlopment, Lighting, Compositing - Ramdeep shah
2D Team (Animation) - Akshay Patankar
Motion Grhics - Uday Mourya
