Bira 91's
International Curry Week
International Curry Week
Discovered in India and rediscovered across the globe, curry is a product of global currents with spices at its core — giving it the unique flavour and vibrant colour. Over the years, the ebbs and eddies of culture and technology brought this flavourful dish to the shores of the Caribbean, the curry shops of London, the food counters of Sichuan, the Pho stands of Vietnam and the Kaeng Kari street vendors of Thailand—and then all the way back to that cradle of spicy food—India.
Bira 91 brings together India’s raw creativity and its many integral flavours through International Curry Week while also aspiring to drive the global shift towards more colour and flavour. The cultural festival is elevating curry as an international cuisine, one that is not just about Indian food, but a global phenomenon.
Brand: BIRA 91
Agency: Route Ignite
Production: Studio Doorbeen (@studiodoorbeen)
Photography: Mehul (@bhataktabanjara)
Styling: Raminder (@humanofdecor)
Agency: Route Ignite
Production: Studio Doorbeen (@studiodoorbeen)
Photography: Mehul (@bhataktabanjara)
Styling: Raminder (@humanofdecor)
