La Fábrica de las Ilusiones de Pascual
(Pascual's Factory of Illusions)
Pascual wanted to give a boost to its sustainable brand positioning, in this case targeting the youngest members of the household with the aim of raising awareness, but from the eyes of the little ones and with that in mind, "La Fábrica de las Ilusiones de Pascual"(Pascual's Factory of Illusions) was born.
On the site, as well as information on sustainability and recycling, you will find 15 crafts with which to create toys from everyday items that can be given a second life.
