Jensen's Mochi Ice Cream
Package Design
Package Design
Jensen's Ice Cream have been making traditional homemade ice creamfor decades and has established themselves in the surrounding areas. Jensenwants to expand their market by introducing the ever-so-growing popularity ofmochi ice cream which made its way in the U.S. from Japan in the early 90's.This package design for their product depicts a sense of "diversity"pertaining in today's pop culture and eliminates social classes commonly knownfor the products delicacy. In the design, the evaporating cloud transitioningfrom green to blue is being formed in the clouds and condescending into mochito show that green tea can be recreated and can be an edible substance in manyforms.
