Wellspring Pensacola had a name and a vision of a future as a community of people committed to living deep in Christ, and pouring that life into the world around them, but they were in the beginning stages of realizing a church in downtown Pensacola. Working with the founder and pastor of Wellspring, together we crafted a brand identity around the idea of a vibrant community that dives into the deep end of what it means to be human and a Christian in the world today. Their core tenets were infused into the brand colors and custom marks - “Live Deep, Be Generous, Create Culture,Build Community.” We ultimately landed on a look that feels modern yet full of symbolism.