The global rebranding of Bitdefender, the Romanian-originated digital security brand, had to address a tough challenge: to build a powerful, international brand with a strong hint to its national origins. And here enters the Dragon-Wolf, the brand avatar with a strong Romanian heritage, being a modern interpretation of a Dacian ancient symbol standing for resilient defence.

The global rebranding process, commissioned to Brandient's consultancy and design team, stretched over more than two years, with my involvement in all its development stages.

Avatar creative concept and implementing supervision: Brandient

Avatar visual implementation: Golem Studio