Tampon test
Client: August X VMLY&R
One missed period can become a liability.
People who seek reproductive care can be prosecuted using data like search history, location, period tracking apps, and more. So August and VMLY&R created The Tampon Test: a pregnancy test hidden in a box of tampons. In partnership with @getstix and @plancpills, to start a conversation to stop missed period data tracking.
For this campaign, I created all illustrated assets for the packaging as well as leaflets with instructional and a sticker sheet that was also later animated for Instagram stickers
Client: August
Agency: VMLY&R
Executive Creative Director: Cinzia Crociani
Creative Directors: Ana Magalhães and Amanda Caldari
Copywriter: Bobbie Armstrong
Director: Gustav Almestål
Production: Aspekt
Voice over: Ginny Hogan
Music & sound design: JR Narrows
Agency: VMLY&R
Executive Creative Director: Cinzia Crociani
Creative Directors: Ana Magalhães and Amanda Caldari
Copywriter: Bobbie Armstrong
Director: Gustav Almestål
Production: Aspekt
Voice over: Ginny Hogan
Music & sound design: JR Narrows
