Diablo is one of the most loved and famous videogame franchise in the world,
but it’s been over 10 years since the fans started praying Blizzard for the release of the new chapter:
Diablo IV
So we decided to summon it for real.
We decided to bring out the Devil in players asking to their GameBros
to unplug consoles of our victims while they were playing any game other than Diablo.
Every video was labeled with the campaing hashtag: #WTH
With these two simple steps the challenge went viral!
But the torture didn't end there:
During the game's presentation we turned off the main stage of the event.
CREDITS
Art direction:
Nicola Maggi
Sofia Motta
Emanuele Parodi
Eduardo Pellegrino
Girija Ponti
Editing:
Eduardo Pellegrino
Graphic Design:
Sofia Motta
Copywriting:
Simone Migliavacca
Project supervision:
Francesca Nepote
Federica Scalona
