Journey to Wonderland
Journey to Wonderland is an Academic project, with the goal of exporting concepts from the book "Alice in Wonderland" by Lewis Carroll, to the packaging design of theme-related objects, and transmit the intention of the objects related to the story.
"Journey to Wonderland" could be considered as a special edition of "Alice in Wonderland". This kit has the intention of transporting a person to Wonderland (in a symbolic way). Inside the box we find all the essentials for our journey to Alice's mad fantasy world.
All the pattern design was inspired on the book "Principles of Two-Dimensional Design", by Wucious Wong. Understanding the elements of two-dimensional design and the infinite options available in organizing choices, are at the core of this book. Wong surveys all concepts of forms and structures, covering most situations in two-dimensional composition, formal or informal.
This hexagonal box has a character of the book on each of it's sides, and were all based on the original illustrations of John Tenniel.
Chosen characters and meaning of objects:
Alice - The chocolates, sweets and drink respresent what Alice eats and drinks to get bigger and smaller.
White Rabbit - The pocket watch represents this character, which is always late.
Cheshire Cat - Although Alice doen't have a mp3 player, this object represents the role of the Cheshire Cat, that guides Alice's path. This character is characterized by it's smile and the ability to appear and disappear. Music accompanies us, and sometimes has the ability to transport us to a imaginary world, changing the way we feel.
Queen of Hearts - The playing cards represent the Queen of Hears and her cards.
Caterpiller - The Blue Caterpiller is always smoking his water pipe while talking to Alice. This character is represented by the blue incens.
The Mad Hatter - Tea is what represents this character. When the Mad Hatter meets Alice, he is having tea on the big table with the March Hare.
The numbers on the clock were substituted by the suits of playing cards: Spades, Hearts, Diamonds and Clubs. This symbolizes that there is no specific time to be in Wonderland.
8 Interior Boxes
Every box corresponds to a different pattern and a different object. According to the frases in the book "Eat me" and "Drink me", every object will be identified by a frase ending on "me".
Eat me - Chocolate
Drink me - Rosé
Bite me - Sweets
Try me - Tea
Smell me - Incens
Stop me - Pocket Watch
Hear me - Mp3
Thanks for watching!