WEEK 5
Development of brand identity from initial proposal poster:
Neumond was suggested to me by a peer with regards to this article:
It is a very elegant font with form and fluidity like the movement of ballet dancers, however I found it to be less readable when scaled down and very fine - lacking depth and weight needed for a heading. I applied a 1pt stroke to the typeface which helped some, but still did not create the contrast I think my brand name needs.
I discovered Ivymode and Quiche using Adobe Illustrator Beta "Retype tool" from inspo in my moodboard. I like the density of these typefaces as headings, while still including dainty and curved elements.
Neue Kabel is a favourite body copy typeface of mine. I enjoy the modernity and simplicity, while the lowercase e's are angled slightly, giving and art deco feel. I think this will suit well to accompany Ivymode as the heading.
The colour palette I created for the poster in the wk 4 proposal, was very bright and included colours from a range of spectrum. My idea in having a complicated colour palette, is to stray away from the typical pinks used throughout ballet communication design. I want the different colours to mean things and have a gender-neutral gear towards creating my brand colourway. From the proposal though, I thought the colours needed to be toned down as to speak to the younger audience and work together more cohesively. I added a base colour of beige and the high contrast navy for things like type and linework. This is important to create contrast throughout my design. At the bottom I trialled colour combinations from my palette with my chosen typeface at this stage.
Packaging Research:
I looked online at packaging ideas (above) and thought my options might be to buy a plastic/wooden box and apply my branding or to sew a makeup pouch with zipper and print my branding onto fabric. This is because my packaging is not intended to be thrown away, rather used for longevity. However, after reading the books: "Anatomy of Packaging Structure", "Exploring Package Design", and "The Packaging and Design Templates Sourcebook"; I was open to creating my own dieline and found some boxes around my house that use a very thick and durable cardboard. This technique will allow me to create the shape of box I would like and allow me to combine sewing/stitching which will elevate my project.
This dieline (above) is what I've created to currently work with. It is spread across A3 pages but will need to printed on A2 pages to fit the dimensions correctly. I chose a rounded box with a lift up lid and latch as the rounded edge is a softer, elegant feel and the shape is more unique than most packaging. It will allow for a creative design layout and hierarchy. I will attach a handle to the front for carrying like a bag.
