The Induction Box.
Tasked to package a few induction items, including "The Eternal Pursuit of Unhappiness", we took it a step further and asked how do we get new employees to actually read the book and take note of Ogilvy’s rich heritage? Our answer - make it tangible. Inspired by the book and a collection of David Ogilvy quotes, the Ogilvy Induction Box is a visual representation of the 8 creative habits as outlined in "The Eternal Pursuit of Unhappiness". Each element represents one of the habits and is accompanied by a phrase elaborating on this thought.