The Induction Box.
 
Tasked to package a few induction items, including "The Eternal Pursuit of Unhappiness", we took it a step further and asked how do we get new employees to actually read the book and take note of Ogilvy’s rich heritage? Our answer - make it tangible. Inspired by the book and a collection of David Ogilvy quotes, the Ogilvy Induction Box is a visual representation of the 8 creative habits as outlined in "The Eternal Pursuit of Unhappiness". Each element represents one of the habits and is accompanied by a phrase elaborating on this thought. 
Rules for using this box: 
Rule 1. There are no rules.
Rule 2. Never forget rule one.
Beneath journal:
Idealism makes us believe that we can change the world. And then we do.  
 
Beneath blue-print map of the building:
Have the 
courage to go forth and blaze new trails.
 
Beneath origami instructions:
Have the 
persistence to make things happen and never give in. Never. Never. Never. Never. 
 
Beneath pencil:

Candour is standing up for what you believe in. Make your mark. 
 
Beneath slinky:

Playfulness is distracting the right-brain every now and again and coming to work in pyjamas.
 
Beneath USB:
It is only when we open ourselves to 
curiosity that we explore and dream. 
Art Directors
Courtney Benjamin
 
Copywriter
 
Creative Director
 
Poduction
 
Photography
 
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Ogilvy & Mather South Africa Induction Box
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