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Newmath, the music production studio of Mikey Petralia and Michael Fitz, approached us for a re-design of their portfolio site. To reinforce the … Read More
Newmath, the music production studio of Mikey Petralia and Michael Fitz, approached us for a re-design of their portfolio site. To reinforce the essential role of sound in experience, we built the site out of a series of interactive stop-motion animations. We also got the chance to clown the web 2.0 look with our reflective conference table. Read Less
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Enter the site for a wild stopmotion experience.
www.newmath.tv

Newmath, the music production studio of Mikey Petralia and MichaelFitz, approached us for a re-design of their portfolio site. Toreinforce the essential role of sound in experience, we built the siteout of a series of interactive stop-motion animations. We also got thechance to clown the web 2.0 look with our reflective conference table.

This was another of the projects i worked with at my internship at OrdinaryKids. My part in the project was to brainstorm ideas for the animation, shoot all the stopmotion, cut out all the letters and shapes and edit all the tons of jpgs that came from the shoots.

There is a hidden little easteregg on the site, can you find it? We unfortunately had to cut out all the intros and outros of all the clips, if you want to see them check out the video thats under this text.