Sanmart
Year 2014
Sanmart is a minimarket based in Purwokerto. The owner, Mr. San asked us to design the identity, architecture, interior design, and what products are needed to sells based on research. The minimarket are expected to launched to public on late 2014. Actually, the brand changed name to Sanstore—because the local government rules stated that "There is too many stores ended with –mart in Purwokerto".
The logo represents sun with 8 nodes—as number eight considered to be a lucky number in chinese belief. Bright colors such as orange, yellow, and reds communicates the minimarket welcoming and energetic attitude.
Supergraphic are designed with three colors to communicate the rays within layers.
The logo represents sun with 8 nodes—as number eight considered to be a lucky number in chinese belief. Bright colors such as orange, yellow, and reds communicates the minimarket welcoming and energetic attitude.
Supergraphic are designed with three colors to communicate the rays within layers.
