Shopi is an app for young people to stay connecting with their favorite brands, get up-to-date promotions information, get reward by walking into a store, and make amazingly happiness experiences
Shopi is also a new marketing channel which helps brands gain awareness as well as raise brand loyalty among their customers
Reality: The number of people who use smartphone in Vietnam is increased rapidly. And mobile marketing is starting to take an important role in getting engagement through daily experiences.
Concept: Create a network of young and modern customers who use smartphone in every activites of their life, and specially in check-in and sharing.
Character: Shopi is a brand of Love, Happiness and Connection.