During my 3-month internship at an Ad Agency in Hyderabad, I collaborated with the copywriter and creative head of the agency to develop effective posters for a prominent restaurant and pub's drunk driving campaign.
The objective was to create impactful visuals that would raise awareness about the dangers of drunk driving. After analyzing the brief, I designed various poster concepts using different car shapes, ultimately selecting a sedan and SUV as the most suitable options.
Using Adobe Photoshop's warp features, I manipulated the chosen lines to fit the selected car shapes, resulting in compelling posters. The final poster featuring the campaign slogan on a sedan was published on the restaurant's Facebook page, while the SUV design was considered for future advertising.
The sentence here is in the shape of a Sedan, to be more precise, in the shape of the old Ambassador car.
The above is the published advertisement. It has been used by 10 Downing Street, Chennai and is also present on their Facebook page.
The second car in the shape of a Sports Utility Vehicle. This car maybe used in the future by the clients.
