Swim Smarter
Seasonal exectution of the Get Speedo Fit camapign, an integrated global brand initiative aimed at the fitness consumer, with multi channel touch points across the entire consumer journey, including ATL, online, video, PR and retail.
Strategy
The seasonal objective was to come up with a campaign that helped fitness swimmers to achieve more in the pool, to improve their technique, and swim smarter, by encouraging them to focus on making one small change at a time.
'Let’s swim smarter to help you reach your fitness goals. With technique enhancing swimwear, training aids, online training videos and GetSpeedoFit App, we have tailored solutions to help you get the most out of your swim.'
Credits:
Photographer: Philip North-Coombes
DOP: Meric Pine
Cameraman: Luke Scully
Creative team: Jonathan Armstrong, Emilie Chen, Phil Arthur
