Visual identity system for interactive agency.
Our approach to NEXT new visual identity, was inspired by the company
name and how they approach their work. The role of NEXT is to see what
has yet to be considered. They must always know what’s around the corner
and how to envision what’s next. Their new identity had to include a logo that
looked forward to what was beyond the page or monitor. It had to express the
unconventional nature of the agency’s work and be engaging and thought
provoking. It had to ask ‘what’s NEXT’ and the whole identity system
needed to support that directive.