Burger Culture [Português]
A marca Burger Culture foi criada para transmitir a essência e tradição de preparar um hambúrguer de qualidade, conectando as pessoas através de experiências memoráveis pelo sabor. O símbolo foi desenvolvido com base na personalidade da marca, representando quatro elementos importantes: A prensa para a agilidade no preparo, o abafador para lembrar da importância do queijo derretido, as letras B e C para reforçar o conceito da marca, e o aroma representado por linhas curvas para trabalhar a imaginação e intensificar a vontade de comer. O resultado final é um símbolo clean, minimalista e único no mercado de hambúrgueres.
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Burger Culture [English]
The Burger Culture brand was created to convey the essence and tradition of preparing a quality burger, connecting people through memorable taste experiences. The symbol was developed based on the brand's personality, representing four important elements: The press for agility in preparation, the muffler to remind of the importance of melted cheese, the letters B and C to reinforce the brand's concept, and the aroma represented by curved lines to work the imagination and intensify the desire to eat. The final result is a clean, minimalist and unique symbol in the burger market
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Burger Culture [English]
The Burger Culture brand was created to convey the essence and tradition of preparing a quality burger, connecting people through memorable taste experiences. The symbol was developed based on the brand's personality, representing four important elements: The press for agility in preparation, the muffler to remind of the importance of melted cheese, the letters B and C to reinforce the brand's concept, and the aroma represented by curved lines to work the imagination and intensify the desire to eat. The final result is a clean, minimalist and unique symbol in the burger market
Project Scope:
Branding, Identidade Visual, Direção de Arte e Manual de Marca.
Branding, Identidade Visual, Direção de Arte e Manual de Marca.
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