My Role: Freelance Brand Designer.
Goal & Brief: Crop reimagines salads, defying the notions of inadequacy, boredom, and being mere appetizers. Our flavorful, fun, and visually appealing branding proves that nutritious and fresh options can be exciting.
Photography: Gabriel Añez @gab.anez
The logo sought simplicity, freshness, and boldness. By modifying the Elfika font, we achieved a dynamic, clean, and modern vibe. The bold personality of the font allowed us to use the letter "c" as a graphic asset and isotype. Masking product pictures with the isotype created clever and memorable visuals, enhancing the brand-product relationship for customers.
Copywriting plays a vital role in the brand identity of Crop. With an irreverent, punny, and bold character, Crop's personality shines through.
