Elsa Zettl's profile

BRAND IDENTITY | Ice Cream Brand

Elsa Zettl
•
BOTAN'ICE

Graphic design for a fictional ice cream brand. 
Botan'ice is a line of tropical flowers sorbets. ​​​​​​​
Logotype brand identity design brand identity ice cream botany Flowers botany illustration
​​​​​​​LOGOTYPE
Two very different typographies meet in this logo, illustrating the connection between botany and ice cream. On the botanical side, "Poppins Regular" typeface is round and elegant. On the ice cream side, "Chups Italic" typeface (redesigned on Illustrator) brings a playful and gourmet dimension.
Logotype brand identity design brand identity ice cream botany Flowers botany illustration
The logo can be used in black & white.
Logotype brand identity design brand identity ice cream botany Flowers botany illustration
The chromatic universe is composed of shades directly inspired by each of the flowers. "Hibiscus Coral" evokes softness and creativity, "Atoumo Pink" optimism and joy, and "Groseille Red" dynamism and energy.
Logotype brand identity design brand identity ice cream botany Flowers botany illustration
The logo can be used as presented on this page, according to the chromatic universe.
Logotype brand identity design brand identity ice cream botany Flowers botany illustration
The minimum protection zone is represented by the size of the "o" in "botan", which is also the dot on the "i" in "ice".
Logotype brand identity design brand identity ice cream botany Flowers botany illustration
STATIONERY
Logotype brand identity design brand identity ice cream botany Flowers botany illustration
Logotype brand identity design brand identity ice cream botany Flowers botany illustration
Logotype brand identity design brand identity ice cream botany Flowers botany illustration
ILLUSTRATIONS
To illustrate the botanical dimension of the brand, I decided to create illustrations for each detail of each flower: leaf, bud, blossom. 

Hibiscus flower, sketch & illustration
Logotype brand identity design brand identity ice cream botany Flowers botany illustration
Groseille pays flower, sketch & illustration
Logotype brand identity design brand identity ice cream botany Flowers botany illustration
Atoumo flower, sketch & illustration
Logotype brand identity design brand identity ice cream botany Flowers botany illustration
PACKAGING​​​​​​​
Hibiscus flower, flat packaging
Logotype brand identity design brand identity ice cream botany Flowers botany illustration
Logotype brand identity design brand identity ice cream botany Flowers botany illustration
Groseille pays flower, flat packaging
Logotype brand identity design brand identity ice cream botany Flowers botany illustration
Logotype brand identity design brand identity ice cream botany Flowers botany illustration
Atoumo flower, flat packaging
Logotype brand identity design brand identity ice cream botany Flowers botany illustration
Logotype brand identity design brand identity ice cream botany Flowers botany illustration
Packaging 3D projections
Logotype brand identity design brand identity ice cream botany Flowers botany illustration
Logotype brand identity design brand identity ice cream botany Flowers botany illustration
Logotype brand identity design brand identity ice cream botany Flowers botany illustration
Logotype brand identity design brand identity ice cream botany Flowers botany illustration
Check my Behance to see more about this project : advertising campaign, leaflet, instagram teaser video, mobile app & one page website :-) !
Logotype brand identity design brand identity ice cream botany Flowers botany illustration
Logotype brand identity design brand identity ice cream botany Flowers botany illustration
Thank you !
Logotype brand identity design brand identity ice cream botany Flowers botany illustration

BRAND IDENTITY | Ice Cream Brand
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Elsa Zettl's profile
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BRAND IDENTITY | Ice Cream Brand

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