Challenge:
In the world that we live today the majority of brands claim that
they care about the environment, how many of them actually do?
Idea:
Prove to the consumers that Organic by John Patrick is not just like
any other. It is a differentiated brand that leaves the environmental speech
aside and shows in practice how much they care.
Concept:
Mind the weather.
True seasons:
The idea is: Delay the launching of the brandʼs collections and communicate the
reason for doing so. Organic by John Patrick is delaying itʼs collections due
to the fact that their process is 100% natural and winter this year has also been
delayed. Therefore, not sacrificing the small producers that depend on the fashion
industryʼs calendar. Instead, focusing on the natural calendar of our planet.
Renewable clothes:
Create a clothing line within Organicʼs collection that gives the possibility of adapting clothes from winterʼs collection into summerʼs and vice
versa. These adaptations will be made by the brand right away and without any additional cost, including shipping.
By doing so, there will be a major reduction in energy consumption and resources used in the process
Re-thinking Design:
Launch a contest amongst fashion design universities where students are proposed to present clothing lines made in a way that do not
generate a negative impact on the environment. The winning university receives an extra curriculum managed by the main designer of
Organic by John Patrick. Hoping to encourage sustainable fashion and thinking different in the mind of young students.
From earth to your closet:
Install several mannequins in the big cities, holding a vase with specific plants that are used to generate the resources and fabrics needed for
the brandʼs clothing. These would have signs that include a QR code which takes you directly to the brandʼs website.
