Branding - 猪大富ZhuDaFu
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Design Team: Heiye Design Lab
Art Director: JIU、DONG
Designer: JIU、DONG
3D Rendering: JIU、DONG
当粤式文化与猪脚饭相逢，呈现出更具独特美感猪大富粤式猪脚饭。基于粤式传统美学的韵味，一改过去人们对猪脚饭的固有印象，标识文字处理的更为现代，时尚。物料延展上保留了粤式的文字混搭美学，文字的识别度最高，更直观的展示给进店用餐的客人。物料色彩控制在单色、双色印刷，能有效的降低猪大富的成本。从各个维度提升品牌识别度，让客人享受纯粹地道的粤式猪脚饭独特的卤香和弹嫩糯香。
When Cantonese culture meets pig's feet rice, it presents a more unique aesthetic of Pork Tai Fu Cantonese Pig's Feet Rice. Based on the traditional aesthetics of Cantonese style, the logo text is more modern and fashionable, changing people's inherent impression of pig's feet rice in the past. The material extension retains the aesthetics of Cantonese text mixing and matching, with the highest degree of recognition of the text, which is more intuitively displayed to the guests who enter the restaurant. Colour control in monochrome, two-colour printing, can effectively reduce material costs. Enhance brand recognition from all dimensions, so that guests can enjoy the unique briny aroma and bouncy, sticky fragrance of pure and authentic Cantonese pork feet rice.
