FIAT - "Endless Fun" Campaign
Full-line brand campaign for FIAT, based on a series of animated GIFs we filmed, andimated, and created ourselves with the goal of promoting their Tumblr page. We later cut them into a series of TV spots and ran the GIFs under the "Endless Fun" tagline, which encompasses both the essence of animated GIFs and the full line of FIAT cars.
Agency: The Richards Group AD: Rodrigo Maycotte CW: Joey Googe
Animation: Jayr Sotelo and Jarrod Simpson Editorial: 3008 editingaudiovfx
Directors: Rodrigo Maycotte & Joey Googe Music: Diplo - "Biggie Bounce"
FIAT Tumblr Account
GIFs on Twitter