Elite London Properties Fund (ELPF) is a real estate company based in the UK and specializes in exclusive residential properties in elite districts.
to ELPF target audience in terms of feel, shape and color.
ELPF logo was created after experimenting with calligraphy. Black ink and brush were the initial tools that led to the final golden logo. Calligraphy was scanned and taken to Photoshop in order to explore variations of colors and shapes. The final golden logo appeals to ELPF target audience in terms of feel, shape and color.
