How can KIT KAT help Canadians take more breaks in today’s work-obsessed culture?
By introducing the KIT KAT Break Assist—a web application that allows users to order a fake emergency phone call. Stuck in a meeting? Trapped in a conversation? The KIT KAT Break Assist will call your phone whenever you choose, freeing you up to take a break and enjoy a KIT KAT.
Upon answering the call, one of 20 pre-recorded messages will instruct users on exactly what to say. Each message helps the user step away by creating the illusion of a humourous emergency requiring immediate attention.