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    How can KIT KAT help Canadians take more breaks in today’s work-obsessed culture? By introducing the KIT KAT Break Assist—a web application that… Read More
    How can KIT KAT help Canadians take more breaks in today’s work-obsessed culture? By introducing the KIT KAT Break Assist—a web application that allows users to order a fake emergency phone call. Stuck in a meeting? Trapped in a conversation? The KIT KAT Break Assist will call your phone whenever you choose, freeing you up to take a break and enjoy a KIT KAT. Upon answering the call, one of 20 pre-recorded messages will instruct users on exactly what to say. Each message helps the user step away by creating the illusion of a humourous emergency requiring immediate attention. Read Less
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How can KIT KAT help Canadians take more breaks in today’s work-obsessed culture?
 
By introducing the KIT KAT Break Assist—a web application that allows users to order a fake emergency phone call. Stuck in a meeting? Trapped in a conversation? The KIT KAT Break Assist will call your phone whenever you choose, freeing you up to take a break and enjoy a KIT KAT.

Upon answering the call, one of 20 pre-recorded messages will instruct users on exactly what to say. Each message helps the user step away by creating the illusion of a humourous emergency requiring immediate attention. 
PROMO VIDEO
 
 
MOBILE APP
 
 
 
SAMPLE CALLS
 
Lottery
Head Office
Spider
Dogs Engaged
Mime
Aisle Seven