WhatIF Foods is the new plant-based milk serving the RE-generation. A product sprung from the company’s regenerative initiative and made from the regenerative Bambara Nut replenishing the soils of Ghana.

Comms platform for WhatIF US activation & launch
For the US activation project we took the brand even furher, as it needed a next level comms platform to enter the streets of NYC.
The new comms strategy brought WhatIF Foods from plant-based, to planet-based, and set a Big new” Big Idea” for Communication: “WhatIF... We Reimagine Change...”.

Links to other HMT work for WhatIF Foods:
Brand Strategy (repositioning and rebranding)
Redesign logotype & packaging(launch in Singapore)