Basrus UK
Brand Identity Design
Basrus is part dev house and part software consultancy with offices in Johannesburg (and soon, the UK). Their work, primarily, involves consulting with leaders and department heads, helping them understand their business needs and the digital processes involved. When their work goes beyond consulting, they build systems, platforms, and custom integrations for clients across different industries including Human Resources, Retail, and Logistics.
Basrus helped Nicework build the engine that runs Project Nice. They were keen to dip their toes into Web3 and assisted us every step of the way – from building smart contracts to creating a custom admin console allowing us to manage NFTs and artist payments. As an organisation, they’re known for taking the time to understand problems and help companies create custom solutions – whether they’re building them or managing projects on behalf of their clients.
“Clearly a smart bunch of people with no hang-ups”
- Liam
“We're the hard-working team that gets good work over the line”
- Steph
They’re passionate about building projects that really answer the needs of their clients and take a no-nonsense approach to software development. However good they may be in delivering top-tier solutions, they struggled with outwardly communicating their value (as do most devs). And, like most small-medium businesses, also hadn’t had the time or resources to focus on building their brand.
Basrus needed help with their messaging and that messaging needed to be translated into an identity that would attract the right audience. They wanted to show their desire to learn at the bleeding edge of new technologies and their will to build and test in yet-to-be-defined territories.
Our full branding process, The Niceway, starts with interviews – getting to know the team that makes the magic happen. Once interviews are completed, we move into a workshop phase, after which we present findings and strategy to our client (in this case, Basrus). Once the strategy is approved, we move into brand development.
“It almost felt alien like in its build,
lending to a sense of the unknown”
lending to a sense of the unknown”
- Shannon
Read full case study here
