The franchise began as a comic book, Teenage Mutant Ninja Turtles, which Eastman and Laird conceived as a parody of elements popular in superhero comics at the time. The first issue was published in 1984 by Eastman and Laird's company Mirage Studios and was a surprise success.In 1987, Eastman and Laird licensed the characters to Playmates Toys, which developed a line of Turtles action figures. About US$1.1 billion of Turtles toys were sold between 1988 and 1992, making them the third-bestselling toy figures ever at the time.
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