Lienzo restaurant, is a gastronomic reference in Valencia and trusts us since 2010 in all its branding services.
From the following idea: “The plate is the canvas, the food is the artwork” we started the creative process of building this corporate identity. Different ingredients were chosen such as squid ink, cocoa and red wine to represent the brand name, painted with brushstrokes on a plate and then used to illustrate the menus of gastronomy, deserts and wines. This design was adapted to the brand signage, stationery, brochures, and even in the uniform design created by Miguel Angel Aldeguer.
Moreover, after a first stage based on the corporate website, the digital strategy took center stage with the redesign of the corporate website, developed with Responsive Design and WordPress technology to facilitate the updating. This new website is more dynamic and social and is characterized by its visual strength where photography, of both the restaurant and its culinary offerings, is the protagonist.
In addition, this website integrates the major social networks, which we also manage and dynamise through content generation contests and interest according to the new culinary offerings of the restaurant.
Thank u for watching! :)
www.abranding.net
