Eloisa Montero Diamantes
Brand Identity | Packaging
Our primary objective was to evolve the brand while retaining its essence and heritage. With careful consideration, we extracted vital elements from the original logo and seamlessly incorporated them into the new brand identity. The most iconic of these elements is the double E, which we transformed into a captivating and elegant single E, paying homage to the brand's past. This evolved symbol is a powerful representation of the brand's core values—elegance, unrivaled quality, and enchanting romance.
We curated a warm and romantic color palette to enhance the emotional connection between the brand and its customers. These carefully selected hues evoke a sense of intimacy and love, creating an immersive experience around engagements. Additionally, we introduced a dark wine red, symbolizing sophistication and sobriety, to add a touch of elegance and refinement to the brand.
Our rebranding efforts for Eloisa Montero Diamantes have resulted in a harmonious fusion of tradition and innovation. The new brand identity captures the timeless charm of the brand while presenting a contemporary aesthetic that resonates with a discerning audience.
Location: Jalisco, Mexico
Client: Eloisa Montero Diamantes
