BRANDING & PACKAGE DESIGN
HEAZ designed the brand logo and organic detergent product package for ‘babadito’ which is the new brand launched
by ‘GGUMBI’, a brand specializing in baby products.
Babadito is a brand name that combines baba, which means ‘baby,’ and ditto,
which means ‘like~,’ to express natural comfort, subtle scent, and child-like sensibility.
We expressed it with a curve and calm rhythm that embodies the blowing wind.
Hope life and nature blend together, and comfort naturally indwells in your daily life.
The wind that peacefully blows, a little rest delivered with a subtle scent, babadito.
Brand Location. South Korea
Art Director. Kyoung Soo Na
Designer. Miae Kim, Geuna Kim, Jina Roh
Photographer. Junghun Yeom