People tend to spend more and more on Christmas gifts, even during tough economic times.
That's why we wanted to bring them another perspective. We researched nationwide and learnt that
91% of Czech's favourite Christmas memories aren't about the gifts at all but rather about shared experiences.
So we we created a gallery of Czech's most treasured memories.
DDB PRAGUE
Chief creative officer_ Dora Pružincová
Creative director_ Amila Hrustić
Senior art director_ Iván Ardura
Art director_ Francisca Plaza
Senior copywriter_ Simona Luteránová
Motion design_ Pello Séron
Sound design_ Ondřej Dvořák
Head producer_ Ondřej Martinec
Business director_ Rostislav Novák
Project manager_ Lucie Špeldová
Head of strategy_ Dmitry Zenin
UX designer_ Raissa De Austria
