This was a project where we had to advertise a box of popsicles, however the mission that the client gave us was to treat the product with a certain type of luxury, or perk, as if these simple popsicles were actually masterpieces and that you were works that are difficult to access and consume.
So we had two ideas, one of which was a safe and secure, giving the product a feeling of exclusivity and security, making it different from other products.
And the other idea would be to put a mountain of tiles that refer to the Greek concept, something that you need to climb mountains to be able to have this product.
