THE ORGAN DONOR FOUNDATION
MOM, PROFESSIONAL, SUPERWOMAN
For the purpose of this brief your strategy should focus on the “Save Seven Lives” and “Tell Your Family Today” message. The above mentioned are the two messages the Organ Donor Foundation wants to communicate for the foreseeable future concurrently. The Organ Donation Foundation of South Africa requires an Integrated Brand Campaign (IBC), using various social media platforms, direct marketing methods and other media in order to create awareness receive donations and get members of the public to register as organ donors.
• 32-42 Year Old White Women
• Married with young kids or no children
• LSM 6-7
• Family orientated
As a woman of that age, most are working hard at their careers, yet at the same time they have kids that need their support. Although it is a tough job for one woman to do, they try to embrace every minute of it. Therefore, they know how to get the most out of every minute of the day. But what if something tragic happens? That is time they can never get back. This is where the number 7, within the clocks, comes into play.
As a woman, even in death they would want to do anything for their loved ones. The clocks convey the message “You never known when any of us will need someone's help”. Become an organ donor today, because as a woman, the world will always reply upon them.
The organ donor foundation's logo, including the slogan, was not created by Telita Esterhuizen, but is the known official branding of the institution.