Le Potager fragrances were created from the idea of markets and cultivation. The experiences obtained through the vegetables colors, shapes and smells. L’Artisan Parfumeur and its founder, Jean Laporte, always wanted to show their love and respect for nature, therefore they created this innovative collection integrating vegetables that have never been used before in perfumery.
Primary and secondary packaging design: Filipa Condez
Photoshoot and photo-editing: Cristina Seijas
With this concept in mind and the 5 hero ingredients, we began the process of transforming this idea into visual identity. We took inspiration from the “Toile de Jouy” (“Cloth from Jouy”), which is a decorative seamless pattern, describing a fairly complex scene, using a white or off-white color as a background.
Thank you!
