The brand of ecological packaging.
42% of the plastic used in the world it is spend to the packaging of food and
manufactured products. In other words, single-use plastics that barely
spend a few minutes in the hands of consumers.
For this reason, this post presents a business project focused on the creation of a brand that is dedicated to the distribution of customizable packaging for bulk purchases with the aim of promoting more responsible and sustainable consumption practices. The main idea is to offer an innovative product that is adaptable to the needs of consumers, which allows them to reduce the use of disposable packaging and promote the use of much more sustainable materials.
The characteristic rectangular shape of the product has guided the graphic concept of the project, and we see how it complements the brand and gives it a professional appearance. The adaptability of the rectangular shape can be achieved by manipulating its graphic elements, such as resizing, rotating, offsetting, or warping. The sensation of movement and adaptability that it conveys reflects the company's values of innovation and flexibility.
