During my time with Acumino, a Singapore-based startup, I had the incredible opportunity to work on their up project called "Negative.eco” which aims to simplifies Carbon Offsetting to individuals. I took on the challenge of assesing and revitalizing the existing branding overhauling their online presence, including a website redesign and social media strategy. With a keen focus on trust, community, and an economy-driven approach, I crafted a compelling narrative that made the concept of carbon offsetting both accessible and exciting.
