The Challenge: Bank Leumi was interested reaching a young audience and created a program with special benefit just for them. The bank was interested in them but they didn’t find the bank too interesting.
The Idea: we tapped into the one thing that separates the young and the old: "Living the Moment". Meet - "The Buzzer" a web-series presenting a story of a spontaneous night of partying in the big city. We develop a custom video player that allows users to click the screen and get additional content relating the story. We hided sports elements and the users needed to find and click on them the moment they appear on the screen and win tickets to the Champions League final. The users also receive the time limited discounts for a venues visited by the characters during the weekly episode.
Results: we reach nearly a third (370000 viewers) of Israeli youth, featured on Israel's leading news channels, following the campaign, the joining rate the Buzzer club rose by a whopping 97%, and tens of thousands of young Israelis began to enjoy the moment.
