Brainstorming to understand the companies name in better light. This helps me to explore more options and relate to client in logical way as well. Red ones are the chosen ones to move forward for next round.
Initial experimentation in different forma and shape.
Client was interested in something typo, which can represent her intimidating insight, bold approach and awesomeness within. Hence leading to many other iterations.
Ambigram iteration to its best. Worked on many other styles and fonts to get the name properly, finally came up with this.
Iteration samples in process for few more rounds.
Diamond Typography in process.
Different approach to break free my ideology and try something different.
Finally came up with what I was looking. Sign style with feather, representing the old style writing (as client is one fine writer in making).
Variations for the signature style.
Variations for the signature style.
Finally etched this out. Here I was very interested in showing the infinity symbol as "S". and subtle, soft flow of sign as it drags to the end. Which fortunately client liked pretty much.
Fromm all this iterations, Client selected as following:
1. Ambigram
2. Infinity signature
Final output for one of the samples.
For Ambigram, I went overboard and experimented on few more variations. Hence leaving no stone unturned.
Other interestin Ambigram Variation.
Final and my favourite peace of work. I dedicated bit more time to this, focussing on quality and perfections.
Client was more then amazingly happy to see the results.
