Project description:

This project aims to revolutionize the packaging design for a fruit drink brand. I have decided to develop the design with a nostalgic charm inspired by vintage book illustrations, watercolor paintings, and the distinctive color style associated with the works of filmmaker Wes Anderson. The objective is to create a package design that evokes a sense of both modernity and old-world romance, capturing the attention of consumers and establishing a unique brand identity.  

The goal is to strike a balance between contemporary aesthetics and nostalgic sensibilities. The design integrates clean, minimalist lines and modern typography to ensure a contemporary appeal. Simultaneously, the vintage-inspired illustrations, delicate watercolor textures, and Wes Anderson-inspired color palette infuse a layer of romanticism, reminding consumers of simpler, more idyllic times they can dive in while treating themselves with Spring Drink.